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Branding Ideas: Deciding the Brand Name

Brands are a logo, name or even a jingle (Airtel, kingfisher, Britannia, Intel). In this article, we will discuss some ideas on how to build a brand logo, image or name.  However, before that I would...

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Cracking the Branding GOAAALLL!!!!

Apple, Coco Cola, BMW, DELL, Nestle are some of the well-known brands which need no explanation. Why is this so? Because they are popular, have an excellent service record and have invested a lot in...

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Competing Service: Marketing Techniques that Work

The impact of the economic downturn is still being experienced in the business sectors because owners are not experiencing growth . These adverse times have made them fight adversity and manage their...

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Starting a Business with Zero Capital

It is said that ‘Businesses need initial capital to float in the market’. Starting a business without capital seems like doing something impossible and investing in something new without knowing the...

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